日本企业定价策略的若干新变化孙明贵近年来，随着泡沫经济的崩溃，日本国内市场低迷不振，经济不景气趋向长期化。由于经济环境的持续恶化，再加上海外生产加速而导致的海外产品的大量涌入，日本企业的国内竞争日趋激化。此外，日元汇价迅速上升，自１９９１年以来，日元... Some New Changes in Japan’s Corporate Pricing Strategy Sun Minggui In recent years, with the collapse of the bubble economy, the domestic market in Japan has been sluggish and the economic downturn has been prolonged. Due to the continuous deterioration of the economic environment and the rapid influx of overseas products caused by the acceleration of overseas production, the domestic competition of Japanese companies has become increasingly intensified. In addition, the yen exchange rate has risen rapidly since 1991, the yen ...