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转变经济发展方式已成为我国国民经济的主题,倡导绿色消费有利于促进经济发展方式转变和实现可持续发展。能否建立绿色消费模式取决于广大消费者的绿色消费态度和产品环境性能认知。调查消费者“环境标志”的基本认知、“环境标志”的深入了解、产品“环境信息”与产品环境影响、消费者的绿色消费倾向等情况并从年龄、性别、学历三个角度为切入点调查研究消费者的绿色消费态度和消费理念可知,要提升消费者的绿色消费态度和产品环境性能认知,应从加强对“环境标志”的宣传普及、建立产品环境信息咨询平台、规范电子废弃物的回收和处置几方面入手。
Changing the mode of economic development has become the theme of our national economy. Advocating green consumption is conducive to promoting the transformation of economic development mode and realizing sustainable development. Whether or not to establish a green consumption pattern depends on consumers’ green consumption attitudes and product environmental performance awareness. Investigate the basic knowledge of consumers “environmental labeling ”, “environmental labeling ”, product “environmental information ” and product environmental impact, consumers ’green consumption propensity and so on, and from the age, gender, Degree of education for the entry point to investigate the consumer’s green consumer attitudes and consumer attitudes, we can see that to enhance consumer attitudes and environmental awareness of green products, we should strengthen the publicity and popularization of “environmental labeling ”, the establishment of products Environmental information consulting platform, regulate the recycling of e-waste and disposal of several aspects.