出版评价是出版活动必不可少的管理手段。出版是一种有目的活动,一切出版活动中都含有评价。出版评价是伴随着出版的产生而产生的,并且是随着出版的发展而发展。由于出版评价与出版活动联系如此紧密,研究出版评价也就成为研究出版理论的重要内容。一、出版评价的重要作用出版活动作为一种社会有目的活动。为了使出版活动达到一定的目的,就需要对出版活动进行评价。正确的出版评价不仅可以 Publication evaluation is an indispensable management tool for publishing activities. Publishing is a purposeful activity, with evaluations included in all publishing activities. Publication evaluation is generated with the production of the publication, and is developed with the development of publishing. As the relationship between publishing evaluation and publishing activity is so close, research publishing evaluation has also become an important content of research publishing theory. First, the important role of publishing evaluation Publishing activities as a social purpose-oriented activities. In order to achieve a certain purpose of publishing activities, we need to evaluate the publishing activities. Correct publication evaluation not only