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多媒体融合报道是一个老掉牙的概念,门户网站兴起之初,带有文字、图片、音频、视频等多种载体的专题报道模式的涌现,已经宣告融媒体报道在网络新闻上成为可能。当时这种具备多种新闻元素,并嵌套用户互动模块的一个完整的新媒体报道产品,叫做网络新闻专题。于是,每逢突发新闻或可预警的竞争性新闻题材出现时,各家门户即展开专题报道的打拼,这实际上是多媒体融合报道能力的比较。
The concept of multimedia integration is an old concept. The rise of the portal at the beginning of the special report mode with text, pictures, audio, video and other carriers has declared that it is possible for the media to report on the internet news. At the time, this complete new media coverage product with multiple news elements and nested user interaction modules was called the Web News feature. So, every time breaking news or warning of competing news topics appear, each portal that is thematic reporting of hard work, which is actually the ability to compare the multimedia fusion reporting.