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很有可能史玉柱压根就没有把脑白金当作什么“一生的事业与追求”,而仅仅是将其作为快速捞钱的工具,一旦敛钱的目的达到或是作用减弱,则毫不犹豫地将其变卖。毕竟,增值、获利是企业的天职,而品牌不过是获利的工具之一而已。
It is quite possible that Shi Yuzhu simply did not consider Melatonin as “the cause and the pursuit of life,” and simply used it as a tool for quick money-raising. Once the purpose of cash-raising has been achieved or the effect has been weakened, he will not hesitate to Sell. After all, value-added, profit-making is the bounden duty of an enterprise, and the brand is but one of the tools to profit.