浙江广播电视集团倾力打造的好易购家庭购物有限公司下属好易购网,近几年来,面对环境的变化和消费者的需求,实施了成功的经营模式及营销策略,网络购物市场获得了长足的发展。但是,面对日新月异、高歌猛进的网购巨大的市场商机,还有很多潜力可挖。本文对好易购网站的营销策略做一探讨。一、准确定位市场及形成目标消费群市场细分理论是20世纪50年代中由美国营销学者温德尔· Zhejiang Radio and Television Group endeavored to create a good easy to buy Family Shopping Co., Ltd. under the easy Buy Network, in recent years, the face of environmental changes and consumer demand, the successful implementation of the business model and marketing strategies, online shopping market has made considerable development . However, the face of ever-changing, triumphant online shopping huge market opportunities, there are many potential to dig. This article on the easy to buy website marketing strategy to do a discussion. First, the accurate positioning of the market and the formation of the target consumer group market segmentation theory in the 20th century 50’s by the United States marketing scholar Wendell