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随着文化产业的蓬勃发展,电视产业的竞争更加剧烈,其竞争模式已经转变为由内容竞争走向以频道为主体的文化产品的品牌竞争。因此,电视节目势必要以品牌建设作为自身的目标,才能获得观众的认可和节目长远的发展。本文以河南台《梨园春》栏目为例,探究文化产业发展视域中电视节目怎样实现社会效益与经济效益的有机统一,打造具有品牌影响力和号召力的优秀电视节目。
With the vigorous development of the cultural industry, the competition in the television industry has become even more intense. Its competitive mode has been transformed into a brand competition of content-oriented cultural products with content competition. Therefore, it is imperative for TV programs to take brand building as their own goal to gain recognition from the audience and long-term program development. In this paper, the “Liyuan Spring” section of Henan Taiwan is taken as an example to explore how to realize the unity of social benefits and economic benefits of TV programs in the field of cultural industry development and to create outstanding TV programs with brand influence and appeal.