报纸作为一种大众传播媒介,长期以来一直是某些商品信息重要或主要的传播途径。某些广告主经济实力雄厚,有钱投放广告,但却未必都有一套科学的手段去考量媒体,从而保证广告投放的效果,解决这一问题的方法在于精确的市场分析和媒体分析。媒体分析首先需要制定一个指标。只有以标准而科学的 Newspapers, as a mass media, have long been an important or predominant route of transmission of certain product information. Some advertisers have strong economic strength and rich advertising resources, but they may not all have a set of scientific means to consider the media in order to ensure the effectiveness of advertising. The solution to this problem lies in accurate market analysis and media analysis. Media analysis first needs to set an indicator. Only standard and scientific