商品包装是现代市场竞争中沟通商家和消费者的重要媒介,随着现代市场经济的快速发展,商品包装在承担其最初的保护商品、便于运输等基础功能的同时,也逐渐具有了反映乃至传递人们生活乃至消费理念的重要工具。商品包装设计是否符合商品特性、消费者的消费心理等直接影响到人们的消费行为,因此企业在商品包装设计前,必须要经过前期大量的实际调查,如此才能更好地摸清消费者的消费心理和消费预期,达到产品销售的目的。 With the rapid development of modern market economy, commodity packaging has taken on the initial functions of protecting commodities, facilitating transportation and so on. At the same time, it has also gradually reflected and even passed on People’s lives and even consumer ideas important tool. Product packaging design is consistent with product characteristics, consumer psychology and other consumer spending directly affects the consumer behavior, so the design of the commodity packaging before the government must go through a large number of actual investigation, so as to better find out consumer spending Psychological and consumer expectations, to achieve the purpose of product sales.