以往我们较多研究的是什么样的广告适合受众,并且对好广告与坏广告(笨广告)的评判往往以此为标准。只是,广告创作的标准虽然有了,而且实践这一标准的路可以有一千条、一万条,但我们却仍然看见许许多多的广告是走在第一千条以外或一万条以外的路上。这种现象与广告人有莫大的关系,因此,我们很愿意设问:什么样的人适合作广告人? In the past we are more concerned about what kind of advertising suitable audience, and for good and bad ads (stupid ads) judgments are often used as the standard. However, although there are standards for ad creation, and there are a thousand or ten thousand ways to implement this standard, we still see many advertisements going beyond the 1000th or 10,000th On the way. This phenomenon has a great relationship with the advertisers, therefore, we are very willing to ask: what kind of person suitable as an advertiser?