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全球经济放缓以来,整体家电行业市场一直处于低迷状态,短时间内仍难以回暖。各家电企业的市场竞争优势除了去库存、提技术之外,品牌传播的力度和传播持续性也是不容忽视的重要方面,甚至是更加关键、有效的方式。一、家电行业整体发展放缓,提升品牌竞争优势成为营收增长的关键1、家电行业增速放缓,三足鼎立格局依然稳固2016年1-9月,家用电器行业主营业务收入预计达到1.08
Since the global economic slowdown, the overall appliance industry market has been in a downturn, is still difficult to pick up in a short time. In addition to inventory and technology promotion, the strength of brand communication and continuity of communication are also important aspects that can not be ignored, and even more crucial and effective ways. First, the overall slowdown in the appliance industry to enhance brand competitiveness has become the key to revenue growth 1, the slowdown in the appliance industry, the three pillars remain stable structure January-September 2016, the home appliance industry, the main business revenue is expected to reach 1.08