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为了体现企业文化,近年来,海亮集团依托Cl战略的实施,建立了“文化制胜”的经营理念,制定并逐步实施适合海亮实际的Cl战略,用心经营特色文化,积极提升文化力。凡到过海亮的人,无不感受到企业文化已渗透到了海亮的经营管理、产品开发、市场拓展、品牌创立、形象塑造等方面,文化力催生了海亮人的凝聚力,提升了企业的形象力,促进了企业的发展。 整合经营理念 丰富海亮文化内涵和个性 1.特别重视企业价值观的导向作用。企业文化的着力点在于“化’人,也就是如何用先进的文
In order to embody the corporate culture, Hailiang Group has established a business philosophy of “Winning Culture” based on the implementation of Cl strategy in recent years. The Hailiang Group has formulated and implemented Cl strategy suitable for Hailiang in an effort to manage the characteristic culture and enhance the cultural power. All those who have been to the sea bright, all feel the corporate culture has infiltrated Hailei business management, product development, market development, brand creation, image shaping, etc., cultural forces gave birth to the bright cohesion of the sea and enhance the business The image of force, and promote the development of enterprises. Integrating business philosophy Enriching the cultural connotation and individuality of Hailiang 1. Pay special attention to the guiding role of corporate values. The focus of corporate culture lies in “people”, that is, how to use advanced texts