“一带一路”倡议让中国企业迎来了新机遇,同时也面临着融入当地社会、实现共同发展的新压力和新挑战。“走出去”的中国企业肩负着更加神圣的使命与责任,并正在成为承载中国形象的重要国际行为体,必须将打造企业海外形象作为企业“软实力”建设的组成部分,并将其上升到战略高度进行深化推进。国之交在于民相亲,对企业亦如此。作为互尊互信之路、协作共赢之路、文明共 The “Belt and Road Initiative” has given Chinese enterprises a new opportunity and is also facing new pressures and new challenges of integrating themselves into local communities and realizing common development. Chinese enterprises that are “going global” are shouldering more sacred missions and responsibilities and are becoming important international actors carrying China’s image. They must build their overseas image as an integral part of the enterprise’s “soft power” To raise it to a strategic level for further promotion. The turn of the country is people blind date, so is the business. As a way of mutual respect and mutual trust, win-win cooperation and civilization are all together