市场学的中心内容是市场营销观念,我国在外向型市场导向策略的方针下,企业产品营销策略的地位在不断上升,而商品在国际市场上的竞争也日趋激烈,因此企业需要有良好的商品包装研究策略和具体规划。 The center of market science is the concept of marketing. Under the guideline of export-oriented market-oriented strategy in our country, the status of product marketing strategy of enterprises is on the rise, and the competition of goods in the international market is also increasingly fierce. Therefore, enterprises need to have good products Packaging research strategies and specific planning.