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商标是商品的标记.商标有美化商品、促进商品销售的作用.为此,要重视商标的设计,同时也不可忽视商标标签材料的选择.近几年来,美、英等国都很注意商标标签的用材,极力发掘新型材料.使标签材料得到飞快发展,起了引人注目的变化. 从历史上看,纸张曾是最普遍使用的标签材料.这是因为纸张是一种主要印刷材料.纸张用途广,价格低,如经过渍透处理还可隔油、防水、抗侵蚀.现在,纸张仍是一种重要商标标签材料.然而目前人们对标签材料的性能和视觉效果的要求越来越高,纸张在某些方面已不能满足人们的需要了.它的透明性和光反射能力极差,相反,金属就具有较强的光反射能力;而有些塑料薄膜的透明度则很高.
Trademark is the mark of the goods.The mark has the function of beautifying the goods and promoting the sale of the goods.Therefore, we should pay attention to the design of the trademark, and also can not ignore the choice of the trademark label material.In recent years, the United States, Britain and other countries are paying attention to the trademark label Material, try to explore new materials to make the rapid development of the label material, a remarkable change has historically been the most commonly used label material, this is because paper is a major printing material. Wide, low price, such as through the soiled treatment can also grease, water, corrosion resistance.Now, paper is still an important trademark label material.However, the label material performance and visual effects of the growing demand, Paper in some ways can no longer meet the needs of people with its transparency and light reflection is very poor, on the contrary, the metal has a strong light reflection; and some plastic film is very high transparency.