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彼得·艾伦(Peter Allen)是一个极富创造性的艺术指导,曾设计过世界闻名的来自旧金山的苹果电脑包装。最近,苹果电脑公司决定系统地重新进行包装设计。是什么导致“苹果”公司重新设计包装的? 5年之后,我们期望通过改变包装来使我们的产品更富活力,同时也改用一些新材料来包装并适量减价。这是个巨大的工程。你们如何完成这一决定的? 我们采用了日本式的四步计划:第一,做一个计划;第二,按计划工作;第三,检验工作;第四,工作显成效。
Peter Allen is a creative art director who has designed the world-famous Apple Computer Packaging from San Francisco. Recently, Apple Computer decided to systematically re-package design. What led Apple to redesign the packaging? After five years, we expect to make our products more dynamic by changing the packaging, as well as using some new materials to package and reduce the prices. This is a huge project. How did you make this decision? We adopted the Japanese-style four-step plan: first, to make a plan; second, to work according to plan; thirdly, to test the work; and fourthly, to work effectively.