“上网”是近两年人们见面时常挂在嘴边的词。互联网为中国老百姓所熟知的时间虽短,但以前所未有的发展速度走进了普通老百姓的家庭,一跃成为传统媒体(报刊、广播、电视)之后备受世人关注的第四大媒体,由于“网络景气”的快速飙升,作为当之无愧互联网产业的“长子”——网络广告,自然而然地成了人们吹捧的明星,因为,在许多网站去苦心“经营未来”,寻求新的盈利模式未果的情况下,网络广告仍属于比较成熟的赢利方式。 “Internet” is the word people often talk about in the past two years. Although the Internet is well known to the Chinese people for a short period of time, the Internet has become the fourth largest media attracting worldwide attention after the traditional media (newspapers, radio and television) because of the unprecedented speed of development entering the families of ordinary people. As the “ Network boom ”soaring, as the“ eldest son ”of the well-deserved Internet industry, online advertising, has naturally become the touted star, because in many sites to painstakingly“ manage the future ”, to seek new profit model unsuccessful , Online advertising is still a more mature way to profit.