品牌是企业参与市场竞争的重要资源,也是衡量一个企业实力的重要指标。建筑行业作为国家支柱产业之一,建筑产品和服务呈现多样化、个性化、高品质特点,企业之间竞争愈加激烈,让企业品牌成为参与市场竞争的利器是大势所趋,而品牌传播就显得尤为重要,本文拟从六个方面浅析建筑企业如何强化品牌传播。 Brand is an important resource for enterprises to participate in market competition, and it is also an important indicator to measure the strength of a company. As one of the pillar industries of the country, the construction industry is characterized by diversification, individuation and high quality of building products and services. The competition among enterprises is becoming increasingly fierce. It is a general trend to make corporate brands a competitive weapon in market competition, and brand communication is particularly important. This article intends to analyze how construction companies strengthen brand communication from six aspects.