中国视听网站的监管逻辑经历了四个时期的变化。政府早期以通信系统安全为目标,围绕网站的存储空间特性展开治理;随着三网的发展,政府侧重以意识形态安全为目标,围绕视听网站的媒体身份展开治理;民用宽带的扩展使得视听网站转变为自发自播的播放平台,司法机构对此逐步形成了国内视听网站发展所需的基本规则;移动通信技术普及了公民的网络社交行为,视听网站的社交媒介身份正在成为网络言论治理的着手点。 The regulatory logic of Chinese audio-visual websites has undergone changes in four periods. With the goal of ideological security, the government started to focus on the media identity of audio-visual websites with the development of the triple-play network. The expansion of civil broadband has made audio-visual websites To the spontaneous self-broadcast platform for broadcasting, the judiciary to this gradually formed the basic rules required for the development of domestic audio-visual web site; mobile communication technology popularized citizens’ online social behavior, audio-visual web site’s social media identity is becoming a network speech governance point.