论文部分内容阅读
不同阶层的人具有不同的价值观念、生活习惯和消费行为。大学生作为一个特殊的物质消费群体,其消费氛围、消费习惯、消费感受愈来愈受到社会各界人士的瞩目。为了客观、辩证、全面地探讨大学生的消费潮流,我们设计了一份内容详尽的“当代大学生消费状况调查表”,并于1991年12月底以随机抽样的方式在全国高校范围内散发了400份问卷,回收291份,回收率达72.75％。考虑到一年级新生处于中学与大学的过渡阶段,不能明显反映大学生的消费特色,因而调查对象只涉及到二年级及二年级以上的大学生。
People of different classes have different values, habits and consumer behavior. Students as a special material consumer groups, its consumer atmosphere, consumer habits, consumer experience more and more people from all walks of life’s attention. In order to objectively, dialectically and comprehensively explore the consumption trend of undergraduates, we have designed a detailed “Questionnaire on Contemporary Statements of Consumption of Undergraduates” and distributed a total of 400 copies of the questionnaire at colleges and universities across the country by random sampling at the end of December 1991 Questionnaire, 291 recovery, the recovery rate of 72.75%. Considering that the first-year freshmen are in the transitional period between secondary schools and universities and can not clearly reflect the consumer characteristics of undergraduates, the survey respondents only refer to second-year and second-year college students.