消费文化是一个国家的意识形态的体现,而设计又是一个国家,一个民族的软实力,文化底蕴和现代化的指标,其两者有着不言而喻的关系。本文通过对消费文化和设计的发展历程的分析,并对两者的关系进行一些例证性的论述,最后提出设计对消费文化的引领性作用,并提出未来的可持续的消费文化的可能性。 Consumption culture is a manifestation of the ideology of a country, and design is also a soft power of a country and a nation. Its cultural heritage and the index of modernization are both self-evident. Based on the analysis of the development history of consumer culture and design, this article makes some illustrative expositions on the relationship between the two and finally puts forward the design’s leading role in consumer culture and proposes the possibility of a sustainable consumer culture in the future.