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在体验经济时代背景下,随着人们生活水平的不断提高,消费观念的转变,旅游者对个性化的不断追求,对旅游的要求也发生很大的变化,旅游者对旅游需求也不再是停留在被动的观光旅游上,而是逐渐的转向为主动的参与式体验旅游方式上,因此,开发体验型旅游产品已成为旅游景区生存的必然。论文以物茂土林景区为例,进行体验旅游产品开发设计,吸引游客,以期物茂土林景区健康、持续发展。
Under the background of experiencing economic times, with the continuous improvement of people’s living standards, changes in consumer attitudes, constant pursuit of individualized tourists, tourism requirements have undergone tremendous changes, and tourists’ demand for travel is no longer Stay in the passive sightseeing, but gradually turned to active participatory experiential tourism, therefore, the development of experiential tourism products has become the inevitable survival of tourist attractions. In this paper, the material Moghulin forest area as an example, the experience of tourism product development and design, to attract tourists, with a view to the physical Mau Forest Scenic Area healthy and sustainable development.