面对来势汹汹的洋货,最有效的对付方法是创出自己的名牌。因此,实施名牌战略是顺应潮流的果敢决策。目前,各地都在纷纷推出自己的名牌,说明各地政府的名牌意识普遍加强,应该肯定。然而,现行的某些做法未必能使名牌名符其实。 首先,怎样科学、公正、客观地评估地方名牌缺乏公认的标准。没有规范的评估操作程序,随意性较大。 In the face of menacing foreign goods, the most effective way is to create your own brand name. Therefore, the implementation of brand-name strategy is a bold decision to follow the trend. At present, all localities have launched their own brand names, indicating that the awareness of brand names in various local governments has generally been strengthened and should be affirmed. However, some of the current practices may not be able to make a name tag true. First, how to scientifically, fairly and objectively assess the lack of recognized standards for local brand names. There is no standardized assessment procedure, which is more arbitrary.