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2014年9月,北京古代建筑博物馆(简称“古建馆”)经过精心筹划,隆重推出了“雕梁画栋溢彩流光——中华古建彩画展”专题展览(简称“彩画展”)。展览一经推出,受到各方好评,博物馆的文化传播、宣传教育功能得到了充分发挥,取得了良好的社会效益,尤其是首次配合专题展览开发的一系列文化创意衍生品,紧扣展览主题,将传统经典艺术与现代生活应用相结合,受到观众的追捧。本文主要就展览文化衍生品的开发略
In September 2014, the Beijing Ancient Architecture Museum (“Ancient Museum”) was carefully planned to launch the “Special Exhibition of Traditional Chinese Paintings and Paintings” (“ ”). Upon the launch of the exhibition, it was highly praised by all parties. The cultural and publicity and educational functions of the museum were fully utilized and good social benefits were obtained. In particular, the series of cultural and creative derivatives developed for the first time in conjunction with thematic exhibitions closely linked the themes of the exhibition The combination of traditional classic art and modern life is sought after by the audience. This article focuses on the development of exhibition culture derivative slightly