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水产加工企业通过订单途径采购原材料的决策选择是其自身生产经营特征、水产品契约因素和市场环境因素综合作用的结果。水产加工企业生产经营能力、原料水产品契约定价机制及其签购数量、水产品市场价格机制及其消费市场发育程度是影响签约水产加工企业最优经营决策的关键因素。原料水产品订单的有效推广不仅能够促进签约水产加工企业生产经营规模的扩张和签约渔户生产组织化程度的提高,还能在宏观层面起到增加水产品有效供给的作用。瞄准国内外高端消费市场,签约水产加工企业加快推进水产品加工标准化、市场营销品牌化和企业管理信息化建设,并据时推介“多次结算型”原料水产品订单,能够有效推进订单渔业的规模化发展。
The decision-making of aquatic processing enterprises purchasing raw materials by order is the result of their own production and management characteristics, the contractual factors of aquatic products and the market environment. Aquatic processing enterprises production and management capacity, raw materials and aquatic products contract pricing mechanism and the number of signings, aquatic products market price mechanism and the development of the consumer market is the impact of the signing of the optimal decision-making of aquatic products processing enterprises, the key factor. The effective promotion of orders for raw aquatic products can not only promote the expansion of the scale of production and operation of contracted aquatic products processing enterprises and the enhancement of the organization of contracted fishery production, but also increase the effective supply of aquatic products at a macro level. Targeted at home and abroad high-end consumer market, the signing of aquatic products processing enterprises to speed up the standardization of aquatic products processing, marketing, branding and enterprise management information construction, and then referral “multiple settlement ” raw aquatic products orders, to effectively promote the order The scale of fishery development.