我们的社会正步入一个全新的“新媒体时代”。对于高校而言,做好各类新媒体平台的管理与建设工作,既有上级部门提出的提升政务信息服务水平的外在要求,也有学校服务师生员工的内在需求。如何有效的管理和建设新媒体平台,主动占领新媒体舆论阵地,成了目前各高校必须研究的课题。 Our society is entering a whole new era of new media. For colleges and universities, doing a good job of management and construction of various new media platforms includes not only the external requirements put forward by higher departments for improving the level of government information services, but also the inherent demand of teachers and students serving the schools. How to effectively manage and build a new media platform and take the initiative to occupy positions in the new media has become a subject that every university must study now.