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2017年8月12日下午,《装饰》杂志主办的“品牌·中国”专题研讨会在清华大学美术学院召开。会议由清华大学美术学院教授、博士生导师、清华大学国家形象传播与研究中心智库专家马泉教授主持,《装饰》杂志主编方晓风教授及多位编辑参会,与来自国内艺术设计与国家形象塑造及传播领域的专家、学者及活跃在广告界的一线品牌管理者、企业家汇聚一堂。围绕主题,结合自身研究和实践经验,分别阐述了大设计背景下国家品牌的塑造与未来的发展战略。或许我们可以从以下嘉宾的对话实录中,感受到专家学者们对国家品牌形象这一命题的积极思考。
On the afternoon of August 12, 2017, the “Brand China” seminar hosted by “Decoration” magazine was held at Tsinghua University Academy of Fine Arts. The meeting was chaired by Professor Ma Quan, a think tank expert at National Tsing Hua University’s National Center for Image Communication and Research, Professor Fang Xiaofeng, chief editor of “Decoration” magazine and a number of editors. The conference was attended by participants from domestic art design and national image creation And communication experts, scholars and active in the advertising industry’s first-line brand managers, entrepreneurs gathered together. Around the theme, combined with its own research and practical experience, respectively elaborated on the background of big design national brand shape and future development strategy. Perhaps we can feel the positive thinking of experts and scholars on the proposition of national brand image from the following guest dialogue.