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多语言网络广告旅游目的地通过网络形象广告树立旅游目的地形象,提升旅游目的地的知名度。以澳大利亚旅游网站(www.australia.com)提供的网络视频广告为例,广告主要目的地是宣传澳大利亚旅游形象及丰富的旅游资源。
Multi-language online advertising travel destinations Through the network image advertising establish tourist destination image, enhance the visibility of tourist destinations. Take the online video advertisement provided by Australian Tourism Website (www.australia.com) as an example. The main purpose of advertising is to promote Australia’s tourism image and rich tourism resources.