电话营销作为一种高效、便捷的营销模式创造了一定的商业价值,也为广大群众带来了方便的服务。但是电话营销也避渐暴露出很多新问题,这些问题不仅仅涉及是民事层面,它既影响到公民个人权利的实现,又影响到交易秩序、市场稳定,司法运行等。本文拟从电话营销的特征,电话营销当事人关系的角度进行分析,进而提出完善电话营销规制方面的建议。 Telemarketing as a highly efficient and convenient marketing model has created a certain commercial value, but also for the general public has brought a convenient service. However, telemarketing has also gradually exposed many new problems. These problems are not only related to the civil level. They affect not only the realization of individual citizens’ rights, but also the order of transactions, the stability of the market and the operation of the judiciary. This article intends to analyze the characteristics of telemarketing and the relationship between telemarketing parties, and then put forward suggestions on how to improve the telemarketing regulation.