根据产品对东道国的环境敏感性的不同,我们可以将全球企业营销的产品分为三种典型:全球型产品、国别型产品和区域型产品。所谓全球型产品(Global Product),是指某类产品对东道国的环境敏感性较差,产品的各主要特性在全球范围内具有较高的相似性和一致性。而国别型产品(National Product)是指这样一类产品,其产品对进入国的环境敏感性较强,需要根据东道国的政治、经济、文化、传统、自然环 Depending on the product’s environmental sensitivity to the host country, we can classify products marketed globally by three typical types: global, national, and regional. The so-called global product (Global Product), refers to a product of the host country’s environmental sensitivity is poor, the main features of the product in the world have a high degree of similarity and consistency. National product, on the other hand, refers to a product whose product is highly sensitive to the environment of the country of entry and needs to be determined according to the political, economic, cultural, traditional,