随着经济的发展,汽车产业链也在逐步完善。然而,汽车整车制造商和汽车零部件供应商的定价问题却是最为重要而又最突出的问题。汽车产业只有制定具有一定竞争性的定价策略,才能在保证利润水平的基础上,提高竞争能力。通过建立汽车整车制造商和汽车零部件供应商的讨价还价博弈模型,分析如何制定出一个合理的能够顾及各个环节利益的价格,使产业链各企业之间达到共赢。 With the economic development, the automotive industry chain is also gradually improved. However, the pricing problems of automobile OEMs and auto parts suppliers are the most important and prominent issues. Only by formulating a competitive pricing strategy can the auto industry improve its competitiveness on the basis of profitability. By establishing a bargaining game model between automobile manufacturers and auto parts suppliers, it is analyzed how to formulate a reasonable price that can take into account the interests of all links to achieve a win-win situation for all enterprises in the industry chain.