苹果正在变成一家越来越“正常”的公司,对它来说这是最不正常的事难以再次找到在大众消费品和奢侈品的完美平衡,也就意味着失败来临北京三里屯的苹果零售店门口,只有稀稀拉拉十几名顾客,还没有店员和记者多。2012年12月14日上午,iPhone 5在中国内地发售,前一年iPhone 4发布时的盛况却已不再:当时这里曾经因为过度拥挤发生了斗殴事件。联通、电信、国美、苏宁等渠道表现 Apple is becoming more and more “normal” company, for which it is the most unusual thing difficult to find the perfect balance between mass consumer goods and luxury goods, which means that the failure of the Apple in Beijing’s Sanlitun Retail stores at the door, only sparse pull a dozen customers, there are not many clerks and reporters. On the morning of December 14, 2012, the iPhone 5 was released in mainland China, but the iPhone 4 launch the previous year was no longer in vogue: the brawl was once overcrowded there. Unicom, Telecom, Gome, Suning and other channels