消费者永远不能得罪。特别是在中国的传播环境下,媒体蓬勃发展和碎片化基本上不是划等号的。而在过去,每一个消费者都固定在一个媒体,渠道商投入的时间和精力也相对比较集中。而现在随着互联网的快速发展,消费者对媒体接触行为的改变异常迅猛,转向速度非常快。所以,一是对个别媒体角度来看形成了比较碎片的段落。过去可能有三十分钟和消 Consumers can never offend. Especially in the context of China’s communications, the flourishing media and fragmentation are basically not equated. In the past, each consumer is fixed in a media, channel investment time and energy are relatively concentrated. Now with the rapid development of the Internet, consumers are exceptionally swift and violent in changing their media contact behavior. Therefore, one is the formation of a relatively fragmented passage from the point of view of individual media. The past may have thirty minutes and elimination