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通过将传统营销模式与互联网平台的结合,推广一系列以iCoke为主题的活动,为消费者建立一个网上社区,通过具有独创性的活动多渠道地与年轻消费者沟通,并增强他们对可口可乐品牌的认可和偏爱。
By combining the traditional marketing model with the internet platform, a series of iCoke-themed events will be launched to create an online community for consumers to communicate with young consumers in multiple channels through ingenious events and enhance their awareness of the Coca-Cola brand Recognition and preference.