电视频道专业化可谓是近几年来电视业一个热门的话题。各种专业化频道极大丰富了我们的荧屏,也丰富了观众的视野。可以说,这是电视业发展和受众市场变化的必然结果。但纵观我国电视专业频道的生存与发展不难发现,我们的频道专业化几乎是从一开始就陷入了困境:频道同质化严重、 TV channel specialization can be described as a hot topic in the television industry in recent years. A variety of professional channel greatly enriched our screen, but also enriched the audience’s horizons. It can be said that this is the inevitable result of the development of the television industry and the changes of the audience’s market. However, looking at the survival and development of China’s television professional channels is not difficult to find, our channel specialization is almost from the beginning into a dilemma: serious channel homogeneity,