在传统的经济条件下,企业最佳的营销目标便是增长率;而在经济全球化、资讯科技高度发达的当代营销环境下,企业的营销目标应该是获利性成长,从而最大程度地提高顾客的满意度和忠诚度,以实现企业获利的同时,持续不断地打造新的竞争能力。 Under the traditional economic conditions, the best marketing target of an enterprise is the growth rate. Under the contemporary marketing environment of economic globalization and advanced information technology, the marketing goal of an enterprise should be to profitably grow so as to maximize its growth Customer satisfaction and loyalty, in order to achieve corporate profits at the same time, continuing to create new competitive capabilities.