酒店发展到今天,已进入文化经营、文化管理、文化竞争的阶段,酒店制胜在文化,没有强有力的企业文化,酒店就不可能有持久的生命力。创新是酒店构建核心竞争力的重要机制。创新是酒店生存与发展的永恒主题。一、酒店企业文化创新的重要性江泽民同志曾指出,“创新”是新世纪的时代精神,是 Hotel development today, has entered the cultural management, cultural management, cultural competition stage, the hotel winning in the culture, there is no strong corporate culture, the hotel can not have lasting vitality. Innovation is an important mechanism for building the core competitiveness of hotels. Innovation is the eternal theme of the survival and development of hotels. I. The Importance of Hotel Corporate Culture Innovation Comrade Jiang Zemin pointed out that “innovation” is the spirit of the times in the new century and is