日播故事类栏目曾经是各地电视台的收视保证,但经过激烈的市场洗牌后,许多栏目或改版,或关闭。以较少资金投入的日播故事类栏目,今后如何在网络视频、综艺节目和纪录大片中突围?笔者觉得,在新媒体环境下做好日播故事类栏目,要做到以下五个方面。一、坚持差异化生存,锁定精准受众如今,受众的年龄、教育、职业、收入、地域等巨大差别使得电视节目的内容、体验的需求已经出现了细分。受众定位同时决定了内容组织的针对性、差 The daily broadcast story category was once the television stations all over the world, but after a fierce market reshuffle many columns or revision, or closed. In the future, how to break through the online video, variety shows and documentary films? The author believes that in the new media environment, it is necessary to do the following aspects of the daily broadcast story category. First, to insist on differentiated survival, targeting accurate audience Today, the audience’s age, education, occupation, income, geographical differences make the content of TV shows, experience needs have been subdivided. Audience positioning also determines the relevance of the content organization, poor