一、市场调查研究的优势目前，随着世界政治和经济的迅速发展，企业间竞争更加激烈，信息技术迅猛发展，已使企业行为更加趋向国际化。在这种背景下，对企业来说，抓住机会非常重要。一般来讲，企业投资时，如果一项投资涉及的资金多达上百万、上千万甚至上亿元，那么投资失误 First, the advantages of market research Currently, with the rapid development of world politics and economy, more intense competition among enterprises, the rapid development of information technology, business behavior has become more international. In this context, for businesses, to seize the opportunity is very important. In general, when an enterprise invests, if an investment involves as much as millions of capital, tens of millions or even hundreds of millions of dollars, then the investment mistake