以舒适环境为重要消费指向的商品(服务)购买、使用和享受行为,我们称之为环境消费。环境消费主要表现在以下三类消费活动中:其一是消费支出不以获取某一具体的有形的商品为目的,而是以能给人以愉悦感受、文化熏染、性情陶冶的整体环境为消费指向,如:园林漫步、郊野踏青、风情旅游、海滨度假、野外露营等;其二是在购买和使用某种商品(服务)时,尤其看重其所在的整体环境氛围,如到装设豪华的商场购物,到环境幽雅的餐馆就餐.或 In a comfortable environment for the important consumer goods (services) to buy, use and enjoy the behavior, which we call environmental consumption. Environmental consumption is mainly manifested in the following three categories of consumption activities: First, consumption expenditure is not aimed at obtaining a specific tangible commodity, but is consumed by the overall environment that gives pleasure, culture, and temperament Pointing to, such as: garden walk, rural outing, style tourism, seaside vacations, camping, etc .; the second is in the purchase and use of a product (service), especially valued its overall atmosphere, such as the installation of luxury Shopping, shopping in elegant surroundings