电力营销作为供电企业的主要经营内容,有效的营销手段对提高其市场占有率有着积极的影响,这对电力企业的持久发展也有着重要的意义。新时期,传统的电力营销观念已经不能解决当前电力市场需求的矛盾,电力企业如何做好营销服务将成为一个新鲜的课题。本文将分层次介绍电力企业营销市场重要性及现状,并对提升电力优质服务和创新策略提出了一些看法。 As the main business content of power supply enterprises and effective marketing means, power marketing has a positive impact on increasing its market share, which is also of great significance to the lasting development of power enterprises. In the new era, the traditional concept of electricity marketing can not solve the current contradiction between the needs of the electricity market, how to do a good job in marketing services to power companies will become a fresh topic. This article will introduce the importance and status quo of power enterprise marketing market by level, and put forward some opinions on improving power quality service and innovation strategy.