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在当今日趋激烈的市场竞争中,越来越多的企业选择走品牌化的发展之路,品牌战略给我国的企业管理带来的巨大的影响。本文首先阐述了品牌战略的含义以及当前在我国发展的现状,分析了品牌战略对于企业管理的影响,提出了通过增强企业管理来发展品牌的观点。
In today’s increasingly fierce market competition, more and more enterprises choose to take the road of brand development and the brand strategy has a tremendous impact on the management of our country. This article first elaborates the meaning of brand strategy and the current development in our country, analyzes the impact of brand strategy on business management and puts forward the viewpoint of developing brand by enhancing enterprise management.