目前我国的图书宣传有了长足进展，书业企业的市场意识、竞争意识、主体意识也大为增强，但是，我国的图书宣传还存在着不少亟待解决的问题，其中首要的问题就是书业企业普遍存在着对图书宣传认识上的误区。那就是很多书业企业对图书宣传的认识普遍还是停留在第一个层面，把图? At present, great progress has been made in the book publicity in our country. The market awareness, competition awareness and subject consciousness of the book industry enterprises have also been greatly enhanced. However, there are still many problems to be solved in the book publicity in our country. The most important issue is the book industry Enterprises generally misunderstand the propaganda of books. That is a lot of book industry awareness of book publicity generally remain at the first level, the map?