报纸一直是人民群众获取信息的重要媒体途径,是一个有着悠久历史的传统文化产业。近年来随着信息化的普及,网络媒体和4G移动媒体这类的新媒体开始走进了大家的生活中,对传统报业造成了巨大的冲击,瓜分传统报业的市场和盈利。在新媒体迅猛发展的时代,传统报业如何应对新媒体的挑战,必须要在充分发挥自己优势的前提下进行改革创新,什么地方需要迎合大众的口味进行改变,哪些地方需要保留才能为传统报业寻求更多的生存空间,本文就上述问题进行探讨及分析。 Newspapers have always been an important media channel for the masses to obtain information and are a traditional cultural industry with a long history. In recent years, with the popularization of informationization, new media such as online media and 4G mobile media have started to enter into everyone’s life, causing a huge impact on the traditional newspaper industry and separating the market and profits of the traditional newspaper industry. In the era of the rapid development of new media, how to deal with the challenges of new media by traditional newspaper industry must make innovations and innovations under the premise of giving full play to its own advantages, where it needs to be changed to cater to the tastes of the general public, and where the reservation needs to be preserved. Industry to seek more living space, this article on the above issues are discussed and analyzed.