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作为旅游展示空间的目的就是在宣扬当地特色信息文化的同时产生经济效益。我国各大旅游展示空间虽有不同的文化背景却以相同的旅游展示营销模式不断复制应用。作为参观消费者,已厌倦了在不同旅游空间感受连续复制的展示文化。因而在以用户需求为中心的体验经济时代,旅游展示空间该如何确立独特的展示主题,营造不同的高体验展示空间,采取什么手段来唤起参观者的注意并引起共鸣从而满足消费者的独特消费需求,形成粉丝群,产生良性循环经济效益,成为本论文研究探讨的重点。
As the purpose of tourism exhibition space is to promote the local characteristics of information culture at the same time produce economic benefits. Although there are different cultural backgrounds in China’s major tourism exhibition space, the same travel display marketing mode is used to duplicate applications. As a visiting consumer, I am tired of displaying the culture of continuous copying in different tourist spaces. Therefore, in the era of experiential economy centered on user’s needs, how to establish a unique exhibition theme in the tourism display space, to create different high-experience exhibition space and what measures should be taken to arouse the attention of visitors and resonate so as to meet the unique consumption of consumers Demand, forming a fan base, resulting in a virtuous circle of economic benefits, become the focus of this paper.