卫浴产品是萧山地区竹木草出口的主打产品,“瓜沥卫浴”是萧山区东片重要的优势产业和特色块状产业,经过多年的培育发展,已成为“浙江省区域名牌”。然而,同质化竞争加剧、产品缺乏创新、海外市场依存度高、国外层出不穷的技术性贸易措施等一系列问题影响萧山区竹木草产品出口行业的发展。加快转型升级、提升产品质量、加快自有品牌建设和推广是萧山竹木草产品走出去、走得好的关键法宝。 Sanitary products is the flagship product of bamboo grass exports in Xiaoshan, “Gualai Sanitary Bath ” is an important advantageous industry and characteristic block industry in the east of Xiaoshan District. After years of cultivation and development, it has become a “Famous Brand in Zhejiang Province” ". However, a series of problems such as intensified competition in homogeneity, lack of innovation in products, high dependence on overseas markets and emerging technical trade measures abroad have affected the development of bamboo grass export industry in Xiaoshan District. Speed ​​up the transformation and upgrading, improve product quality, accelerate its own brand building and promotion of bamboo products are Xiaoshan go out, go well the key magic.