过度营销指的是企业运作过度依赖营销手段,如广告,促销,回扣,价格战等。重视营销手段的运用,忽视战略管理和系统管理,忽视长期竞争优势地位的建立。过度营销的“症状” 过度依赖促销:比如说价格大战,最终把精力耗光。企业不是将主 Over-marketing refers to the over-reliance of marketing operations on business operations such as advertising, promotion, rebates, and price wars. Pay attention to the use of marketing methods, ignore strategic management and system management, and ignore the establishment of long-term competitive advantage. Over-marketing “symptoms” over-reliance on promotions: For example, price wars, and ultimately consume energy. Business is not the master