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伦敦奥运会后发布的数据表明受众观看奥运的方式已经出现了变化,手机和网络成为观看奥运的新宠,社交媒体成为获得奥运资讯的重要渠道。同时,“用户生产”创新了奥运报道格局。笔者分析了在传统媒体与社交媒体共存的格局里,“大众造”给“专业生产”带来变化和影响,并提出了对奥运报道新大众时代的思考。
Data released after the London Olympics show that the way the audience has watched the Olympic Games has changed. Mobile phones and the Internet have become the new favorite to watch the Olympics. Social media has become an important channel for obtaining Olympic information. At the same time, “User Production ” has innovated the Olympic coverage pattern. The author analyzes the changes and influences brought by the mass-made system to the professional production in the coexistence of traditional media and social media and puts forward some thoughts on the Olympic coverage of the new mass-era.