“公关”,引入中国的商界,已经有二十多年的时间了。随着市场经济的飞速发展,各行各业开始注重形象管理.追求无形资产,企业文化、品牌形象宣传,“公关”这个拥有广阔服务领域的崭新职业也受到越来越多的关注。 “公关”是什么?公关在企业中起着怎样的作用?如何做一名优秀的企业公关?下面,我们就来听听三位在国内外知名企业工作的公关经理是怎么看的吧! “Public relations” has been introduced into China’s business community for more than two decades. With the rapid development of the market economy, all walks of life began to focus on image management. The pursuit of intangible assets, corporate culture, brand image promotion, “PR” this new career with a wide range of service areas also received more and more attention. What is “PR”? How does public relations play in the enterprise? How to be a good corporate PR? Next, let’s listen to three public relations managers working in famous companies at home and abroad!