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随着社会经济的不断发展,市场经济体制也在不断走向完善。现阶段,我国市场经济体制已经由原有的卖方市场逐渐向买方市场过度。企业市场在运行期间最主要的就是实现市场营销环节。在这种全新的市场经济情形下,企业要对市场营销模式提高重视的程度,根据产品的需求情况对企业市场营销战略实行更好的创新建设。基于此,本文就企业市场营销战略创新进行科学有效的研究与探索。
With the continuous development of social economy, the market economy system is also constantly improving. At this stage, China’s market economic system has gradually moved from the original seller’s market to the buyer’s market. During the operation of the enterprise market, the most important thing is to achieve marketing. In this new market economy, enterprises should pay more attention to the marketing mode, and implement better innovation in the enterprise marketing strategy according to the product demand. Based on this, this paper conducts a scientific and effective research and exploration on enterprise marketing strategy innovation.